By bringing to life the essence of rice and water, a delicious sake is brewed.
　Nature takes a vital role in sake brewing and is a crucial element that Kikusui cannot do without it. Our natural environment is irreplaceable. Therefore, we have to actively take part in its conservation. To put those words into action, we have sponsored "WWF 2000 The living Earth campaign", organized by "WWF" (the world's largest Society for the Conservation of Nature), making contributions, from the sales of Kikusui products, towards the conservation of the areas or living species in need of urgent funding, as well as, sponsoring the research into protecting natural environment by changing the structure of production and consumption. Together, joining hands with WWF and each and every one who purchase our products, we believe we can take a more global approach to the conservation of Earth's natural environment.
　Kikusui Brewing Company, Ltd. hopes to become an Earth-friendly company.

　WWF, "World Wide Fund for Nature", is the world's largest NGO for the conservation of nature which was founded in 1961. The aim of WWF is the realization of a world where the human race and the environment can coexist in harmony. WWF has been actively involved in protecting the diversity of living organisms, reduction and prevention of environmental pollution, and the conservation of resources and energies on a global-scale. Currently, there are the committees and associate organizations in each of 33 nations from 5 continents involved, and are supported by 4.6 million people and 11,000 companies and organizations worldwide. All the WWF activities are supported through membership fees, donations, and fund raising activities.

Become a member of WWF and join the crusade to protect Earth's environment.

・The annual membership fees starts from 5,000 yen. (As little as 14 yen per day.)
・Become a member and we will send you a welcome pack including a panda badge, a membership card
and a bulletin.
・For more information, ask for a brochure at the following Web site.

WWF Japan Web site
1986 PANDA symbol WWF
WWF-World Wide Fund for Nature (formerly World Wildlife Fund) Trademark Owner