THE KIKUSUI WAY

Bringing superior tasting Sake to more people.
Introducing new ways to enjoy premium Sake.

Everything we do is for the love of Sake.

The majority of Sake breweries in Japan were started by local landlords, people with money and privledge. However, the founders of Kikusui, the Takasawa family, were only a branch family and never held such a position of privildge. Desipte this they were greanted a license to produce and sell Sake. Founded in 1881, making it a relatively young brewery, Kikusui is still run by the same family under the current 5th generation President. Over the years Kikusui has endured many trials including securing rice for brewing, labour shortages and drops in sales in the harsh post-war years.

【However, the biggest challenges came in the form of the Niigata Earthquake in 1964 then the Kaetsu Flood of 1966 and 1967 where for two consecutive years the brewery was destroyed and washed away.】Even in the face of such adversity Kikusui has always remained committed to the pursuit of producing the highest quality Sake which people can enjoy drinking. As drinking preferences change with the times so is Kikusui developing new products so that our customers can continue to enjoy the highest quality Sake, that is both affordable and easy to drink. From humble beginnings Kikusui has remained true to their vision of creating Sake that can be enjoyed by more and more people.

The “Kikusui” name originates from a classical
Noh play about eternal youth.

The name “Kikusui” is the combination of two words “Kiku” (菊) which means chrysanthemum, and “Sui” (水) which means water. The name originates from a Noh play, a traditional form of Japanese art, “Kikujido” which was based on the 13 volumes of “Taiheiki” a chronicle of medieval Japan. In one of its verses, it tells a story which goes, “Once upon a time, a subject of ‘Buntei’ the emperor of Wei, was given an order to go into the mountains in quest for the fountain of youth. There, the subject meets a mountain hermit whose age is no less than 700 years old.

The hermit turned out to be ‘Jidou’ who served for king ‘Keiou’ of Zhou 700 years ago. He was banished to this mountain for infuriating the king and ever since, has been transcribing parts of a sutra, passed on to him in pity by the king, onto a chrysanthemum leaf, so that he would not forget it. By drinking the dew that formed on the leaf of the chrysanthemum he was able to live as long as he has...” The name “Kikusui” was derived from the belief that the water, “SUI” from the chrusanthemum “KIKU” brought eternal youth. This was registered as a trademark in Japan in 1910 so has a history spanning over 100 years.

Creating good Sake is all about creating enjoyable times.

Good Sake. How would you define it? We believe the answer is not only in the Sake itself but in everything that surrounds it. Sake is fun, it relaxes you, conversations become animated and it helps create an enjoyable atmosphere. When paired with food Sake can draw out the hidden flavors in a meal and by suggesting serving temperatures and fun cocktail ideas we believe people can have a more enjoyable experience with Sake.

There is no point in creating Sake if we forget this. That is our belief at Kikusui. We will always strive to produce the highest quality Sake. However, introducing fun ways to enjoy the Sake world is our mission at Kikusui.